Pricing comparison
Fixed subscription. No hidden levers.
Traditional portals price agencies against a handful of variables — region, branch count, tier, add-ons. We removed the levers and published one number.
How the two models differ
Cost drivers, side by side
We aren't quoting competitor prices here — every agency's rate card is different. What we can compare is what each model charges you for.
| Cost driver | Gaffbee | Traditional portals |
|---|---|---|
| Base rate | Fixed per branch, per month. Published on our pricing page. | Individually negotiated. Confirmed on your rate card after a sales call. |
| Region / postcode | Same rate everywhere. London and rural branches pay the same. | Regional loading is common — higher-value postcodes typically cost more per branch. |
| Branch count | Linear: pay for the branches you actually operate. | Group deals and volume discounts vary by network size. |
| Product tiers | One tier per branch size. All core features included. | Multiple visibility tiers stack on top of the base subscription. |
| Featured / premium placement | Included. Founding agents get badging on qualifying listings. | Add-on per listing or per branch, often billed on top. |
| Lead / enquiry volume | No per-lead fees. Enquiries are yours. | Base fee is fixed, but upsell products are often positioned around lead quality/volume. |
| Contract length | Monthly. Cancel after the founding trial with no penalty. | 12-month terms are the industry norm; some products auto-renew. |
| Price changes | Founding agents lock in current pricing for life. | Annual rate rises are common across the sector. |
"Traditional portals" describes the pricing model used by long-established UK portals. Exact figures depend on the portal, region, branch count and product mix — ask each provider for a current rate card.
Predictability
What your invoice actually contains
Included in your subscription
- Unlimited sales & lettings listings
- Branded agency and branch profiles
- Qualified enquiries with no per-lead surcharge
- CRM sync with major providers
- Team seats and role permissions
- AI description writer and room tagging
What we don't charge for
- Per-listing featured upgrades
- Regional 'premium postcode' loading
- Multi-year lock-in contracts
- Rate-card-only pricing you can't see up front
FAQ
Common questions
Why don't you show competitor prices?
Because we can't verify them. Portal rate cards are private, negotiated per agency, and change over time. Publishing a made-up number wouldn't help you plan a budget.
How can I compare like-for-like?
Ask each provider for a written quote covering: base fee per branch, any regional loading, featured/premium add-ons, contract length, and next planned rate rise. Line those items up against our published subscription.
Do you ever charge per lead?
No. Enquiries route straight to your CRM or Pro inbox. We don't meter or resell them.
What happens after the founding trial?
You roll onto the same published subscription you signed up under — locked in for the lifetime of your account. No auto-escalating rate rises.